Mediaplanet Advertising Campaigns

While working as an account executive/project manager at Mediaplanet Publishing House in Toronto, I was responsible for coordinating, developing, and executing multi-channel marketing campaigns for a variety of clients such as Corona Canada, Tourism Montreal, and Tourism Golden. While in this role, I coordinated asset production with internal and external vendors and ensured approvals and edits were done in order to meet digital and print production timelines. The campaigns would include a print feature, an online feature, and a social media feature. Clients would then receive an analytics kit, which included information on KPIs and performance metrics. This role developed my sales skills while also strengthening my organization and communication skills, as I had to manage multiple tasks according to tight timelines while maintaining client satisfaction with the final product.

Eco-Tourism and the Sustainable Traveller

This campaign was my favourite of the ones I did while working at Mediaplanet. I got to work with Corona Canada to highlight some of the accessibility features they were implementing across beaches in Canada, and that was super exciting.

I also got to work with a variety of clients across the country, such as Tourism Golden, Tourism Montreal and Ontario's Southwest tourism. This was nice because I got to highlight a variety of sustainable travel options across the country.

I also worked with a pair of travel influencers known as @wellnesstravelled, which was a new and exciting experience.

My Summer Bucket List 2024

This was my first campaign at Mediaplanet. This campaign focused on highlighting a variety of activities you can do in the summer across the country.

This campaign was done in collaboration with a colleague; it was a learning experience as it was my first time pitching with clients, but I enjoyed it, and it was awesome to get to work with the band Walk Off The Earth for a Q&A feature.